The pharmaceutical industry presents unique challenges for business research. Like most enterprises today, quality control and zero defects is essential. But drug manufactures are dealing with life-and-death matters on a daily basis regarding product consistency: an individual who takes too much or too little of his or her needed dose because of a deteriorated drug could have his or her health severely compromised, and legal repercussions are the likely result for the company. Additionally, products even within batches can change over time, so even an initially 'perfect' product may show signs of degradation. In the interests of consumer safety, the effects of such degradation must be anticipated through statistical means, but it remains controversial as to what is the best way to accomplish this.
The article uses hypothetical examples, rather than a real world case study to illustrate how different statistical...
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